Astra Works AI
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Who We Are

Grant Steadman: Co-Founder & Principal

Grant has over 20 years of experience in retail and retail technology, during which he has worked with over 50 retailers and hundreds of brands, across 22 countries. This included serving as President of dunnhumby North America and CEO of dunnhumby Nordics. In such roles, Grant developed deep expertise in driving strategic transformation programs. This encompassed the strategy, implementation, change management, operational readiness and organizational redesign; across merchandising, marketing, loyalty, personalization, retail media, and data monetization. 


He is a Certified AI Strategist (UC Berkeley), member of the AAAI (Association for Advancement Artificial Intelligence) and thought leader featured by Forbes and NBC.

Ken Fenyo: Co-Founder & Principal

Ken is a senior retail and technology executive with extensive experience driving loyalty, personalization, and data-driven growth. His background includes leadership roles as  VP of Loyalty & Digital at The Kroger Co., CEO of YOU Technology (acquired by Kroger), Chief Marketing Officer at Grabango, President of Research & Advisory at Coresight Research and a senior consultant at McKinsey. 


Ken combines hands-on operational insight with deep expertise in AI, analytics, and customer experience.

Together, Grant and Ken lead the business and a team of functional experts at Astra Works.

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